How do we statistically normalize the vast amount of rank tracker signals between different ecommerce sites? Sites have low ranking and high-ranking for certain reasons. The organic results below, such as DealHack, show the rank tracker results for “vimeo” branded terms. Notice how the organic results below, in which review sites such as Digital Trends are taking the top-rank for branded terms that are now their own.Ĭoupon code sites: Coupon sites aggregate information about brands to help customers find discounts, so they have to use branded terms. Review sites: Review sites are an important place for third-party reviews that require a business other than the brand to use the branded terms. In the SERP screenshot below, several YouTube results and manual websites are also appearing for “IKEA” branded keywords. The website Sparefoot, for example, provides tips, pictures, and instructions for how to assemble Ikea products without stressing out. How to sites: How-to sites would use a branded term like “Ikea” to teach people how to assemble Ikea products. Such sites would include review sites, how-to advice sites and coupon code sites. The issue becomes complicated, when you consider how variable branded terms are, what types of ecommerce businesses are trying to use them and whether the site using them is a direct competitor or an indirect competitor.Īnother challenge in achieving a data-driven analysis is comparing the various types of ecommerce websites that might want to use branded keywords. We were determined to get answers, and keyword research and the related data, provided the answers to that query. These are the questions that didn’t have clear answers to. There are more complex levels of branded keyword usage that aren’t as obvious and the potential results are not as clear. If you’re operating an ecommerce store selling Nike shoes, or Michael Kors handbags or Aeron chairs, then you should be using these branded keywords as part of your SEO strategy. (This SERP had only nine organic results, because of the placement of an image carousel in the bottom position.) Here’s a screenshot of the same SERP, showing Nike with the top four organic positions, and ecommerce resellers holding the bottom five. Most ecommerce resellers use this technique.įor example, look at this SERP for “air zoom womens nike.” The resellers are bidding on PPC results for the branded term.īut, keyword research proves that ecommerce sites don’t rely on PPC alone to get branded traffic. For example, an ecommerce site uses the keyword “Nike Air Zoom” on their product page to get more organic traffic from people who want to buy Nike’s Air Zoom shoe. One approach is selling a brand-name product. There are a couple different ways that an ecommerce business might want to use a competitor’s branded keywords as an organic SEO tactic. We performed the first comprehensive study with a data-driven solution to this question: Should you use your competitor’s branded terms on your website or in your content to get traffic to your website? Here’s what we wanted to discover We decided to solve the puzzle the only way I know how - with lots of data based on keyword research. This question has puzzled SEOs for a long time. Sure, there’s value in bidding on a competitor’s brand name in PPC, but what about trying to rank for these branded keywords in organic search? Should you compete with direct competitors for their keywords? Will this help or hurt you? Will you be able to “steal” traffic from the other guys or will it hurt you? Tracker.gg provides the latest news from yourįavorite games along side your personalized stats profile in order to keep you informed and ahead of the competition.Should you use the competition’s brand name in your content to get more traffic? Compare your Battlefield stats against your friends or favorite streamers. Compare stats breakdownsįor every weapon and vehicle in Battlefield 2042, Battlefield 5 and Battlefield 1. View your top classes and post-game reports. Tracker.ggĪlso provides stats profiles for each player and stats breakdowns by gametype, including Firestorm. Our leaderboards show the leaders for every player on Origin, PlayStation and Xbox who has used our site. Per minute, shots accuracy and even squad wipes. You can see leaderboards for combat, score and team play, including stats such as kills Use our BF2042, BFV, BF1 stats tracker to see who is the best in the world. Tracker.gg provides Battlefield stats, as well as global and regional leaderboards for playersĪround the world. Tracker.gg's Battlefield Stats Tracker is a Tracker Network project.
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